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MEN
WOMEN
OUR STORY

HOW IT WORKS

Apply to join

Please answer a few questions about yourself and your social media background. After submitting your application, you’ll be notified of your approval, typically within one week.

Get selected

Once selected, you’ll immediately be eligible for monthly rewards for posting on social, in addition to frequent invitations to events with Lucchese.

Stay involved

You’ll be expected to tell our story using your voice by posting on social with our products and attending Lucchese sponosored/attended events. You’ll also be expected to remain loyal to Lucchese on social.

Your requirements & lucchese perks

1. Free boots

Free boots (UP TO $895) when you apply and are accepted into the lucchese college ambassador program

2. social media requirements & perks

Each month you are eligible for rewards for your content & Referal Sales

1 POST PER MONTH REQUIRED

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3 approved in-feed posts / Month $500 Site Credit

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6 approved in-feed posts / Month $1000 Site Credit

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Bonus: 5 approved stories / month $300 Site Credit

3. Events requirements & perks

*Exact perks and requirements per semester dependent on your school and location

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1-2 tailgate kits (Bounceback offers, game day buttons, koozies)

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1-2 retail or marketing events (College Station listener lounge, store openings)*

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Surprise and Delight scavenger hunt - golden boot on game day

What we’re looking for

As an ambassador for lucchese, you’ll be expected to embody our values and voice

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  • caring
  • GRATEFUL
  • GENUINE
  • SWAGGER
  • ROMANTIC

Our voice

  • The brand voice sets the tone for how the whole brand is portrayed and perceived.
  • The brand voice influences design, photography, and copywriting.
  • Our voice is how you embody Lucchese and communicate as an ambassador with your audience.

Content guidelines

As an ambassador for lucchese, your content should embody our values and expectations

Do’s

  • PRODUCT-FOCUSED
  • BRIGHT LIGHT
  • WESTERN FEEL
  • ORIGINALITY
  • High resolution
  • WEAR neutral colors
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DON’TS

  • Use firearms as a prop
  • Hold alcohol
  • Wear other branded clothing
  • MEN: wear skinny jeans
  • Crop boot (show heel and toe of boot)
  • Boot poorly lit
  • Distracting background
  • Heavily filtered photos

We’re Excited for you to join us

Lucchese-College
  • How do I get rewarded?

  • What are my reward credits eligible towards?

  • When should I expect rewards?

  • When/How will we hear about events on our campus?

  • How many rewards can I earn in a month?

  • Can I get rewarded on any other social platforms?

  • Are Instagram stories included? What about IGTV's and Reels?

  • What if I didn't receive my reward?

  • How do I ensure my post is valid?

  • How do I get started?

  • What if I don’t own a pair?